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SHE WHO MEASURES

VELJKO POPOVIĆ

 

 

3D animation

year: 2008

format: Digital Betacam
duration: 6’40”

production: Kenges
distribution: Bonobostudio

MAYA: From the verb root ma, “to measure, to limit, give form.” Maya (“she who measures”) — the deluding or illusive power of the world

MORE ABOUT THE FILM

screenwriter, director, design: Veljko Popović
lead animator: Marin Kovačić
3D modelling: Milivoj Popović
music and sound design: Hrvoje Štefotić
rendering, compositing: Lemonade3d Studio
supervisor: Simon Bogojević Narath
executive producer: Vanja Andrijević
producers: Ivan Ratković, Lado Skorin

Are we truly free? Are our desires truly our own or merely imposed products of the society we live in? The question this film is asking is this: are we slaves to the culture and society we were born in or is there a way to escape after all?

Veljko Popović (1979) graduated in 2003 from the Academy of Fine Arts in Zagreb, Department of Painting. In 1998 starts working professionally with computer graphics, since 2003 works with Lemonade Productions on development of computer games. Co-founder of Lemonade3D, studio for 2D and 3D graphics and animation; also teaches at the Arts Academy in Split.

Filmography

Father (2012); Dove sei, amor mio (2011); Moj put / My Way (2010, with Svjetlan Junaković); Ona koja mjeri  / She Who Measures (2008)

Awards

  • Best First Film Award (Days of Croatian Film 2008)
  • Best Music Award (Days of Croatian Film 2008)
  • Special Mention (Animafest – World Festival of Animated Film, Zagreb 2008)
  • FIPRESCI Award (International Animated Film Festival, Annecy 2008)
  • Best Animated Film Award (Kratkofil, Banja Luka 2008)
  • Award for the best film in national competition (Tabor Film Festival 2008)
  • Grand Prix (Balkanima 2008)
  • Nassos Vakalis Award – presented by European Animation Center (Balkanima 2008)
  • Grand Prix (Day of Croatian Animation 2008)
  • Diploma (Tindirindis, Vilnius 2008)
  • Metropolis Prize (ZEMOS98, Sevilla 2009)
  • “Animated Eye” Award for the best animated film (Aspen Shortsfest 2009)
  • Honourable Award (ReAnimacja, Lodz 2009)
  • Best Debut Film (TOFUZI International Festival of Animated Film, Georgia, 2009)

TV broadcast

Canal+
TVE Metropolis
TV3 / TV Catalunya
HTV3

Festivals (in total over a 100)

Days of Croatian Film, Zagreb (25/3-30/3/2008)
Nemo Festival, Paris, France (10/4-20/4/2008)
Animafest – World Festival of Animated Film, Zagreb (31/5-5/6/2008)
International Animated Film Festival, Annecy, France (9/6-14/6/2008)
Kratkofil, Banja Luka, Bosnia and Herzegovina (11/6-15/6/2008)
Tabor Film Festival, Desinic, Croatia (11/7-19/7/2008)
Expresion en Corto, San Miguel de Allende / Guantajuato, Mexico (18/7-27/7/2008)
European Film Festival Palic, Subotica, Serbia (19/7-25/7/2008)
Pula Film Festival, Croatia (19/7-26/7/2008)
Motovun Film Festival, Croatia (28/7-1/8/2008)
Countryside Documentary and Animated Film Festival, Cyprus (30/7-3/8/2008)
Filmfest Eberswalde, Germany (3/10-10/10/2009)
Darklight Festival, Dublin, Ireland (8/10-10/10/2009)
TOFUZI International Festival of Animated Films, Batumi, Georgia (15/10-18/10/2009)
New Waves, New Ways, Prague, Czech Republic (19/10-25/10/2009)
La Boca del Lobo, Madrid, Spain (21/10-30/10/2009)
Granada International Young Filmmakers Festival, Spain, (24/10-31/10/2009)
Big Cartoon Festival, Moscow, Russia (28/10-8/11/2009)
Xiamen Animation Festival, Xiamen, China (1/11-5/11/2009)
Taipei Golden Horse Film Festival, Taiwan (5/11-26/11/2009)
Festival Internacional Filmets, Badalona, Spain (6/11-14/11/2009)